Administered by Government of New Brunswick · Last verified: July 2026
A New Brunswick program that helps unemployed, EI-eligible people start their own business by providing financial support, coaching, and business planning help during the startup phase. Applicants must present a business plan, own at least 51% of the business, and not have started operating before applying. Support is paid at a set provincial rate alongside ongoing technical advice.
Review times vary by program, from a few weeks to a few months, so check the official page for its timeline. Grant money is usually paid after you sign a funding agreement, and cost-shared programs often reimburse you once you send proof of what you spent.
Take the 3-minute quiz to find out, and see every other Canadian program you qualify for at the same time.
Check my eligibilityNew Brunswick Self-Employment Benefit (Workforce Expansion) is generally open to self-employed, incorporated, partnership businesses, in New Brunswick, under 1 years old. Confirm the full criteria on the official program page before applying.
The estimated value is Financial support at a provincially set rate during startup, plus coaching. The actual amount depends on your eligible costs, the program's budget, and approval.
1. Confirm you are unemployed and EI eligible 2. Prepare a business plan 3. Apply before starting the business 4. Work with a coach through the startup phase
Up to $50,000
GRANTUp to $80,000 (80% of project costs); reduced to $50,000 at 50% for vouchers beyond the first two
GRANTUp to 30% (Micro, max $100,000) or up to 35% of NB spend (Major)